Our Team

Acting in a sustainable way is not enough , we also need to create excellent products that correspond to our consumer needs and that offer a superior performance .For that, we need an exceptional team .We are a group of professionals,dedicated to solving a problem about our waters and to transform an invasive seaweed species into something positive for the health of plants,humans and animals.We would appreciate if you  joined us in our adventure to enhance our environment our land and our oceans.




Bret Wiegand


Chris Pratley


Alex graduated from University of Minnesota and started his career in Industrial and Pharmaceutical chemical sales at Mitsubishi Int’l Corp. After completion of an MBA at Middlebury Institute of International Studies in Monterey, CA, he managed computer software R&D, testing and product management teams at Borland and Oracle. He started his own high-tech company which he grew to 160 people before selling it and migrating to New Zealand. He founded Waikaitu in 2012 to turn NZ marine invasive species problems into economic opportunities.


Norman Phillips

R&D and Board Advisor

Norman graduated with a BSc Hons in Chemistry and a PhD in Natural Product Synthesis from University of WALES. Norman worked as a Research Chemist for a major UK Chemical company and subsequently in sales and marketing roles within the industry before becoming a General Manager/ Managing Director/ CEO of a number of companies. Norman moved with his family to NELSON in 2004 initially to manage NEW ZEALAND Hops and Extracts and later Lallemand NZ. Norman works with WAIKAITU on special projects that utilize his technical, commercial and strategic skills and experience.

Bret’s career has spanned working with a number of organizations in various sectors from transport to chemicals throughout EUROPE, including leading the UK IT division of a global investment bank.

Since moving to NEW ZEALAND he has consulted with a variety of agricultural businesses, from start-up irrigation companies to a leading agricultural machine service company in the South Island.


Maria Ivanova

Design and Marketing Director

Maria graduated with Communication Design Diploma from MUNICH University Of Applied Sciences. She was Art Director, working for Indochine Media in Singapore.

Chris is a 40-year veteran in the NZ agricultural chemical industry. After graduating from LINCOLN University, Chris worked for the United Nations in agricultural aid projects. He returned to NEW ZEALAND to work in international agribusiness sales and marketing.

Chris has owned and expanded a South Island horticultural supply company and maintains close relationships with a wide range of colleagues in both the manufacturing and distribution sectors of the NZ plant protection industry.


Sabine Faure

Commercial in France

Sabine has a Masters Degree in english literature from AVIGNON University.After experiences as a language teacher,a press and advertising photographer,a medical translator EN-FR,Sabine is now working on the commercial development of WAIKAITU in France.

Mission and Vision

Our values are clear.

No compromises when it comes to safety, purity, nutrition and quality of our products. Our mission is to improve plant , human and animal nutrition and health through the use of one of the most complete vegetarian storehouses of nutrients, antioxidants and omega 3 oils – brown seaweed. Our name exemplifies our values. The Maori words that make up our name mean: Wai – Water, Kai – Food and Tu – To Anchor ourselves, to take a stand. We are committed to producing pure, clean, delicious food and effective pharmaceutical and soil nutrition ingredients. For more information, please see Alex’s interview at AsktheQ.

We are working on being  100% Organic

in our harvesting and production methods .

Everything is examined ,from preservation

during transport, and production, to  eliminate

or significantly reduce the presence of chemical

contaminants in our food and pharmaceutical  ingredients.

We follow the principles for the planet

preservation  and we focus on

using resources in a sustainable way.

We reuse packaging such as the

mass of 1000 ilos bags and

Soils Nutrition containers

as much as possible .

We respect our environment,

our employees and our customers .

We provide highest quality

products at a fair price.

 We  harvest only the invasive

species non native to New Zealand

waters in order to restore the balance

of our marine ecosystem.


Our name exemplifies our values.

The Maori words that make

up our name mean: Wai – Water,

Kai – Food and Tu – To Anchor ourselves,

to take a stand.

We are committed to producing pure,

clean, delicious food and effective

pharmaceutical and soil nutrition ingredients.


Undaria Pinnatifida (Wakame) is an invasive species in New Zealand.

It came in our country in the ballast water of cargo ships and it has spread

throughout the coastal waters.


 We collect this seaweed only from mussel farms which are man made structures  and not from natural surfaces .Undaria colonizes all hard surfaces, displacing native seaweed and altering the ecological balance in marine environment. For mussel farmers, the Undaria causes many issues by displacing and chocking mussels, reducing harvesting productivity and increasing fuel usage and maintenance costs.

By supporting our company through your purchase of our products, you are helping us to reduce the impact of this seaweed on our environment and way of life .We fully comply with conditions of our Harvesting Permit under the Biosecurity act. To reduce the impact on the environment we never return any Undaria back to the ocean and handle it in such a way that it is rendered non-viable and kept out of our waterways.

Certification and Independant Testing.

At Waikaitu, we believe in third party, Independant testing, verification and licensing. Our customers need to know where their product came from, its composition and quality as well as its organic status. They want to be sure that the products we sell are sustainable and ecologically responsible. We believe that rigorous third party testing is the best way to assure our customers of our commitment to quality and sustainability.


BioGro Input into Organic

Farming Operations Certification

Seaweeds Harvester Autorized by the Ministry


for Primary Industries

Waikaitu has achieved certified status for its

garden booster and NZBioActive Seaweed 

Fertilizers  Number 5467.


The Undaria Pinnatifida is an invasive species in

New Zealand.Waikaitu has applied for and received a licence to responsibly harvest this seaweed from our waters.


Products Safety Testing -

Heavy Metals

Product Safety Testing

Aminoalcools and QACs

Waikaitu products are tested for heavy metals by Eurofins New Zealand .Eurofins New Zealand provide laboratory testing services to the Food, Pharmaceutical, Environmental  and Agricultural/Horticultural industries.  

Waikaitu tests their products for Amino Alcohols and Quaternary Amonia Compounds at Asure Quality Global experts in Food Safety and Quality in over 40 countries worldwide, to assure the safety and quality of food produced for millions of people.


If you are interested in our products or by our company

send an email to Alex@Waikaitu.com (Contact NZ),or to

Sabine@SabineFaure.com (Contact FR).

We are looking for distributors worldwide.

Waikaitu Ltd


28,Oxford Street, Richmond, Nelson 7020
New Zealand

French office:

46,Chemin des Falaises – 30400 – VILLENEUVE LES AVIGNON

Telephone:04 88 61 23 78 – 06 33 94 10 36

Email: Sabine@SabineFaure.com

Book an appointment with WAIKAITU LTD using SetMore

Department Soils and Plants Nutrition:

303,Aporo Road,Tasman,Nelson 7173

New Zealand

Telephone:+64(0)3 970-0302

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